콘텐츠 바로가기

Name

Home > PR CENTER > Tikhan Story Land > Name

What is Tikhan?

Tikhan comes from the combination of two words tiger and khan. It represents the head of tigers who dominated the lions with great leadership to achieve the supremacy of safari.
Tiger is an animal representing strength and wisdom. Tikhan is a trademark brand of POSCO PLANTEC with the definition of becoming the best through strong power, sophisticated and stable technology in the MHS market

Name development process of Tikhan

68 candidate names were chosen as primary selection based on categories of global feeling name, MHS category name, uniqueness, names with stories and visionary names. The 68 names were evaluated internally and were reduced to 19 names. They were then evaluated by PR and advertisement professional companies like Jaeil Planning, Korean Research and Logo Bank. 5 names that were strong and intelligent had been chosen.
Employee preference survey was taken and general evaluation process was completed for consideration and Tikhan was chosen.

BI instruction

Triangle motive has challenge, change, create No.1 slogans on each angle and expressed in retroactive triangles to become the leading brand in MHS market of the world.
The main color red expresses strong power, adventurous and initiative characteristics of the tiger. Green color expresses environmental friendiness of tikhan.

  • 타이칸 베이직 빨간색 계열 칼라버젼
  • 타이칸 응용 녹색 계열 칼라버젼